The internet is the most valuable marketing tool for businesses; a gold mine of engagement, audience, and word-of-mouth advertising potential. The Digital Age offers marketers and businesses a perfect opportunity to fine-tune their way of building online identity and serving customers. Unfortunately, most of the companies are not taking advantage of its massive potential.
It is more important than ever to establish a robust digital presence. A few years back, building a brand online was as easy as building a website. Today, your brand needs a diverse, more powerful voice online to stay viable, relevant, and profitable. To accomplish this, you need to improve your public relation strategy, be active on multiple and pertinent social media channels, and build a sustainable, user-centric website outfitted with a consistent blog.
The impact of internet marketing has never been more critical for brand development. However, digital channels can overwhelm a business that is just starting to create its online presence. As you put together plans on how and where to focus your marketing efforts, here are 3 proven internet marketing tactics that can strengthen your brand and help you achieve sustainable growth:
1. Communicate your story
Brand stories are not ads, sales pitches, or any form of marketing material. Marketers have been struggling to create brand stories for years through in-person brand experiences, advertising, and so on. The challenge is to write your brand story as effective pieces of online content.
Today, successful companies use social media extensively to communicate their story to their prospects and customers. With the passage of time, social media has turned into a highly effective communication platform where brands can share their content and amplify their online presence.
Communicate your story effectively and surround your audience with brand experiences. It will make your consumers self-select how they want to interact with your brand. Give your audience a reason to enjoy your story so that you can get closer to achieving your marketing objectives.
Related: How to Create an Authentic Brand Story that Actually Improves Trust
2. Use content to build credibility
With the rise of internet and smartphones, people are consuming more content than ever. Content is now a key way to connect, learn, and build authority. Therefore, make sure your brand development strategy is filled to the brim with valuable content that communicates genuine stories about your business.
Video content has been producing tremendous results for businesses in terms of engagement and conversion. A strategic use of aesthetically pleasing images and graphics is also a great way to drive engagement. Whether you use text-based content, videos, GIFs, graphics, or images, make sure your content is aligned well with your brand culture and core values.
Related: 11 Ways to Use Content to Build Online Authority
3. Monitor your brand’s digital footprint
Content marketing, search engine optimization (SEO), creating flawless user experiences, etc. are all essential marketing efforts, but you won’t be able to track down results of your efforts without monitoring your digital footprint.
A good thing about digital marketing is that it allows you to measure everything from website performance to social media engagement. You can use various tools; for example, Google Analytics, to obtain valuable data and make well-informed decisions. If you are unable to achieve desired results, revise your overall strategy and monitor your campaigns on regular basis.
Conclusively speaking, keep looking for public relation opportunities and get involved with industry leaders and influencers. Use digital means to tell your story in a very meaningful way so that you can make your audience connect with your brand on a personal level. Most importantly, be creative in your approach.
About us
Reach First is a reputable and result-driven digital marketing agency based in Edmonton, Canada. We design and implement well-thought-out branding strategies that put your business in front of a wider audience and convert them into loyal customers. Let our dedicated team of marketing and branding experts help you build a highly profitable online identity!