Whether you are starting a new business or already have an established one, it is essential to promote it through advertising. While television ads or billboards can be quite expensive, it is less costly to promote your brand on Facebook.
With the help of Facebook ads, you can connect to your audience and interact with them since Facebook is the largest social media platform in the world.
Now, let’s see how you can promote your business with the help of Facebook ads.
There are a couple of ways in which you can catch the eyes of potential customers. You can start by posting an image of your product or brand to let people know what you are all about. This is simple to do, as well. You should put pictures that are pleasing to look at. The best part is that you can start with only a few dollars.
If you do want to spread your ads to a broader audience, then you can use the promote feature on Facebook to boost your ad and let more people see it. You can select the range of people, their demographics, and other such sections which will enable your ads to reach your specific target audience. This feature, however, charges you a couple of bucks, depending on the number of people you want to target.
While images are eye-catching and cool, you can also post videos regarding your brand to let people know why they should buy from you. A video is the right way of securing customers. You should make a good-looking video that tells people everything about your business without boring them. A good video will be shared more, which means that more and more people will see it and be aware of your business.
Making interactive ads is another great way of connecting with your audience. These ads can include things such as polls or questions. This is ideal for mobile users as this option is only available for them as of right now. You can ask questions regarding different products to see which things your audience prefers. Interactive ads will help them feel more involved and will give you more exposure to your customer’s demands.
Ads on Stories
Facebook introduced a great feature recently, which is really being enjoyed by many users. You can now add images or videos in your stories that can stay up to 24 hours a day. This is the first thing that the majority of people see when they open up Facebook. By putting your products in your stories, more people will be familiar with them.
On top of that, you can directly take the users that “swipe up” to your webpage. This will help bring traffic to your website as well as promote your business. Moreover, statistics have shown that ads put up on stories get more interaction and clicks than ads being displayed between facebook videos or feed.
These ads allow the user to see your product and press on it to open a new link, which shows further details. This can be quite helpful as many people use Facebook on mobile, and they are bound to click on your ads if they are eye-catching.