If you want to rank and divert organic traffic to your website, you must understand and implement the two critical aspects of a successful SEO strategy in digital marketing.
- Relevance
- Authority
Understanding relevance is easy. It simply means knowing what your audience is searching for and providing high-quality and relevant content for them to use.
Also Read: What Are The Different Types Of Content Used In Marketing?
Yet this is not enough. You can produce the best content in your domain but still not get the required results. This is because Google undertakes a myriad of factors when ranking pages on SERPs (with authority being the top on the list).
Authority seems a subjective term, but google has a critical way to measure it: backlinks. By authority, it means how trustworthy the content provider is.
What Are Backlinks And Why Are They Important?
A backlink (also known as an inbound link) is a link that comes from another website to yours. This link can be placed in-text, on an image, or as a separate button. It will be considered an inbound link as long as it is coming from another source.
There are more than 200 known factors that impact google’s ranking. Still, backlinks hold special importance as they are the vote of confidence your website gets from others. A backlink is more than just a link. It is a way for other platforms to tell their audience that this is a trusted source, service provider, or manufacturer; go and check it yourself.
High-Quality Backlinks
While we are referring to backlinks as a vote of confidence, you should obviously evaluate their credibility too. An easy way to evaluate the credibility of backlinks is to look into backlinks that are;
- Natural
- Authoritative
- Unique
- Relevant
How To Get Backlinks
Here are a few ways to get white backlinks:
Reclaim Unlinked Mentions
One of the easiest ways to get white hat backlinks is to reclaim credits from uncredited mentions on the internet.
You can do so easily by just keeping an eye on the sources mentioning your brand name on a blog or news feed. You can use a simple tool such as google alerts to get insights. However, if you want to know how to enhance information like the domain authority of your website, you can use tools like Ahrefs and Mention.
Broken Link Building
Another way to get quality linking is by providing an alternative for a broken link. For this, find a broken link on a website and consider why people are mentioning that content. Create similar content and ask the people using the dead-end links to use your source as a mention instead of the broken link.
This will help both parties, you can get a valuable vote of confidence for SERPs, and the other will get a functional mention to make their content more credible.
Content Syndication And Repurposing
Search Engine Optimization is not only about outreach, especially when your focus is linking. You can get some quality links by submitting content to places like infographic directories and video-sharing sites. However, your content should match the needs of the sites and be in the appropriate format.
Now, this is where content repurposing comes in.
You have a great content idea. You have poured your heart and soul into it. So, why not convert it into quality infographics and video content, send it to a relevant infographic directory, and get valuable white hat backlinks?
Use Infographics To Get Links
Infographics are the best visual asset a brand can use to get quality backlinks for its website. However, if you think your brand doesn’t go well with the pictorial content, here are some alternatives that you can capitalize on to increase your SERP.
- Diagrams to explain complex processes
- Charts and graphs with original data
- Free photo galleries
- Single-page templates
About Reach First
Reach First is your partner in providing effective digital marketing services. We are your one-stop digital marketing agency that provides result-driven web solutions with measurable experience. We believe a user-friendly experience is important but generating qualified leads and turning them into customers is an essential part of any successful online marketing strategy.
Reach First’s in-depth technical know-how, great designs, and proven methodologies help create brand experiences that engage and increase search engine optimization. Contact us for more information.