Brands focus on different types of content to engage audiences as it is the currency of the internet for digital marketing services. This helps brands reach a new market and provide great content and value to their customers. As many different types of content are available, marketers and brands need help to focus on what they should provide to their customers.
Different types of content have different purposes; some are used to attract traffic to sites others are used for data capturing, so you should be very careful while planning which content type you use for your brand. This blog will discuss some of the different content types there are and how you can use them.
Blogging has been around for quite some time, but its use has become more sophisticated, mainly because blogs are used to engage audiences. Try creating blogs with high-quality, well-written and relevant content. You should also choose topics that can help you build a trustworthy relationship with your customers. Some benefits of blogs are that they are quite easy to write and publish. Moreover, high-quality and well-written blogs will be more likely to place at the top of search engines.
If you don’t have a proper self-hosted blogging site, you can use services like Blogger, WordPress, Tumblr and Medium. You should also add CTAs (Call To Actions) in each of your posts, and add internal as well as external links to other reputable sites to your blogs.
List articles are gimmicky, but are becoming more popular nowadays to engage audiences. This is because they are easy to read and scan and are visually appealing. Moreover, if done right, they can become highly shareable and interesting to use and read.
From a content creation perspective, listicles are very easy to write as all you have to do is fill in the blanks after finding a topic and number. But you must be very careful while creating listicles to ensure that it is filled with high-quality, valuable, and informative content.
You should ponder that numbering your subheadings is a must, and you should also make sure that the number matches the main title, or else your readers may get confused. Like other content types, listicles should have a proper introduction and a conclusion. Optimizing them with relevant keywords can have a positive impact on your content. You can add as many numbers as you like to your listicles as both long and short listicles are acceptable. Adding some details is always a good choice too.
Ebooks are available in downloadable PDF and HTML format and are a type of long-form content. This content type can help you give a detailed description and get your knowledge and expertise about a topic out there. Ebooks can easily increase your overall content, including lead generation, growing email lists and establishing authority.
The main focus of an ebook is to provide solutions to your audience; if it fails to do so, it won’t be of value. Thus minimize the time you spend on advertising and focus more on providing generalized information. Ebooks are long, and you can break them down into various chapters, bullets, headings, graphics, infographics and other appealing formats.
You should put some effort and time into adding a title and design that can easily appeal to and attract an audience. Creating an ebook requires time, research and in-depth knowledge of the topic, so you should first lay out a plan to create an ebook before beginning.
Infographics are very interesting forms of content and are extremely popular these days. They provide a great deal of information, such as statistics, research and other data, in a very creative, appealing and interesting way.
The creation of infographics requires perfect skills, it’s necessary to use appropriate white spaces, and colours that complement it with clear and readable fonts.
Videos have proved to be very successful in attracting audiences, and about 92 percent of marketers believe that it is an integral part of their marketing strategy. Videos that are exciting and informative can easily catch one’s attention. Nowadays, people are more interested in viewing content like videos, so they don’t have to go through boring text. Using videos to increase your audience can be a great option. You can share these videos on Youtube, Instagram or Facebook, helping you have better social media engagement.
The main focus of your video content should be to answer popular questions, interesting facts about your topic, solutions to your users’ problems and other relevant information.
Reach First is an accredited digital marketing agency based in Edmonton. Our highly skilled experts work incredibly hard to offer our clients the best digital marketing services imaginable. Web development, SEO, social media management, and digital advertising are just a few of the many services we offer. Learn more about Reach First and our services.
Need expert digital marketing solutions? Contact us today for more information.