Peak Family Law is a family law firm based in Edmonton, Alberta, that specializes in providing legal advice and representation for family-related legal matters. When they launched their new business, they faced the challenge of achieving an online presence and reaching their target audience through online means. That is when Reach First’s team stepped in to provide them with effective digital marketing solutions.
They had limited experience in digital marketing, and were unsure of how to effectively promote their services online. They faced several challenges in the local market, including the presence of established competitors, a lack of brand recognition, lack of a well-designed website, and difficulty in reaching their target audience.
Our team conducted a thorough analysis of the client’s business and target audience to create a unique brand identity. We designed a logo, brand guidelines, and a tagline that accurately represented the client’s services.
We created a well-optimized website for the client that was both visually appealing and user-friendly. Our team ensured that the website was responsive, easy to navigate, and provided a seamless user experience. The website was optimized for search engines with relevant keywords and meta descriptions to improve its visibility.
These post-website development efforts included running targeted social media and digital advertising campaigns on platforms such as Facebook, Instagram, and Google Ads, creating high-quality and optimized content for the website and social media platforms, and implementing on-page and off-page SEO strategies to improve the website's search engine ranking.
We also monitored the website's performance to ensure that it stayed on top of search engine results pages and continued to provide a seamless user experience.
The Results were impressive. The total conversions from PPC were 624, while the organic traffic was 5,189. The website received a significant amount of traffic from different sources including direct, referral, and organic search. The direct traffic was 74.11%, referral traffic was 17.98%, and organic search traffic was 65.68%. This showed a significant improvement in their online presence and ability to reach their target audience in the local market.
