Nor-Can Heating & Air Case Study | Reach First

Nor-Can Heating & Air

Nor-Can Heating & Air is an established HVAC company that has been serving clients for several years. Despite their industry expertise and quality services, the company faced a challenge with a website that was not generating the expected online traction. Recognizing the importance of a strong online presence, Nor-Can Heating & Air approached Reach First for a comprehensive digital marketing solution.

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The Challenge

The challenge faced by Nor-Can Heating & Air was primarily due to an outdated website that lacked the necessary features and design elements to attract and retain visitors. The website's poor user experience, slow loading speed, and lack of mobile responsiveness were major issues that impacted the company's online visibility and credibility.

As a result, Nor-Can Heating & Air was unable to compete with its rivals, who had invested heavily in digital marketing and were reaping the benefits of a strong online presence.


Our Premium Solutions For Nor-Can

Our team of marketing experts quickly realized the need for an instantaneous yet effective solution to bring Nor-Can back into the market:

Website Revamping And SEO

To address Nor-Can Heating & Air's challenges, our team of digital marketing experts quickly took action and redesigned their website. We focused on enhancing user experience and functionality by improving site navigation, optimizing site speed, and creating a modern and professional design.

We also implemented SEO strategies to improve their online visibility and search engine ranking. Our team conducted comprehensive keyword research, optimized their website's content and meta tags, built quality backlinks, and monitored their website's performance to ensure that it stayed on top of search engine results.

Full-Fledged Digital Advertising & Social Media Engagement

We also implemented digital advertising campaigns on platforms such as Google Ads. Our team created compelling ad copy, identified the right keywords, and targeted the ads to the right audience to generate leads and increase conversions.

Our team also created and managed social media accounts on popular platforms such as Facebook and Twitter, created engaging and informative content, and engaged with their followers to increase their online reach and build brand awareness.

The Results

We achieved a total of 1,421 conversions from pay-per-click advertising, and the website's organic traffic reached 12,065 visitors. Our search engine optimization efforts resulted in an increase of 73.79% in organic search traffic, and we also saw an increase of 84.94% in direct traffic and 23.31% in referrals.


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