An important part of SEO is backlinks. Backlinks are links from a page on a website to another.
They are like a roadmap that takes you from one page to another with just one click.
Backlinks play an important role in ranking your website, if the content on your website has proper backlinking then there are more chances that Google will rank it higher.
If you add a link to another website, then they have a backlink from you but if someone links to your website, then you have a backlink from them.
Also Read: What Does An SEO Strategist Do?
Top digital marketing companies have experts who do successful backlinking designed to boost your website traffic and ranking.
When you link another source to your website or a website links to your website then this means that you both are sending organic traffic to each other.
Because when someone lands on your website’s blog then he/she will click on the links and go to the other sites you have linked in your blogs.
This way the other sites will get organic traffic from your website. So backlinking is a great way of sending and getting organic traffic.
In this blog post, we will explain in detail why backlinks are important and how you can get more backlinks.
Why Are Backlinks Important?
Here are the top three reasons why backlinks are important:
In Google ranking algorithms, backlinks are one of the most contributing factors. So they play an important role in ranking your website.
Search engines like Google see backlinks as votes of confidence. So the more votes your webpage has the more chances it has for getting ranked for relevant search queries.
The number of backlinks from other websites correlates strongly with organic search traffic. Hence top digital marketing companies put a lot of effort into their backlinks so that their client’s web pages rank higher in Google.
Backlinks make it easy for search engines to discover your website because they find new content by revisiting pages that have new links to other websites.
Since Google tends to revisit popular pages as compared to unpopular ones, there are more chances that you might get discovered faster if you get backlinks from popular pages.
Backlinks are there to direct people to useful resources. That is why they are clickable.
So when someone clicks on a link to your website, then you will get referral traffic.
How To Get More Backlinks
Here are three ways through which you can get more backlinks.
This is when people discover your content through search engines like social media or Google and then they choose to link to your page. These backlinks that you earn are organic.
So you can increase your chances of earning more backlinks by creating content that is useful because people want to link to such content.
Creating backlinks is when you manually add links to your website from other web pages.
For example leaving blog comments, submitting your content to business directories and replying to forum threads.
These are the same ways through which you can create backlinks for your website.
Another way to get more backlinks is by reaching out to other website owners, web makers or editors and asking them to link to your website.
But this is not as easy as it seems because in order to make this work you will need to have a clear value proposition.
That is where the link-building tactics come in. Here are a few tried and tested link building tactics:
Broken Link Building- You can find relevant dead links on other websites and then reach out to them and offer your working links as replacements.
Guest Blogging- You can also offer a one-off post blog for another website.
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