Marketing technologies are evolving, so are your customers’ preferences. When it comes to content marketing strategies for small companies, it’s vital to stay on top of trends. If you want your content to make an impact and get results in the form of leads and sales, make sure to add innovation to your overall content marketing strategy.
Digital is a noisy world where gaining consumers’ attention is a difficult task. As a small business owner, the success of your overall digital marketing efforts largely depends on the way you create and market your content. You can use content marketing as a powerful and effective tool to beat your competitors and inspire your audience.
Before you develop a content marketing strategy for your company in 2020, evaluate your existing content creation and marketing strategies. Moving forward, your focus should be on building healthy connections between your brand and your audience. Here are 5 of the most powerful content marketing trends that will help your company grow in 2020:
1. Optimizing Content For Voice Search
If you’ve not yet integrated voice search into your marketing campaigns, you’re missing out on important opportunities. People now increasingly use voice features to find solutions online. With the unprecedented popularity of devices like Amazon Alexa and Google Home and apps like Apple’s Siri, voice search will only continue to develop and become the new normal. According to ComScore, 50% of all searches will be voice searches by 2020.
If you don’t want to lose 50% of potential customers in 2020, make sure to start optimizing your content for voice search. This is the only way voice assistants are going to recommend your content.
2. In-depth Content
With the growing demand for valuable, in-depth content, companies are leaving behind superficial content and creating long-form content to solve users’ real-time problems. Search engines rank long-form content higher on SERPs. Regardless of your strategy in terms of content length, make sure to help readers and don’t just try to trick the search engines.
In a competitive environment, small companies have to pick their keywords and content topics considerately. It may not be a good idea to target highly competitive keywords at the start as you won’t be able to outsmart well-established businesses in your industry. So, make sure to consider keyword difficulty before enlisting your targeted search terms.
3. Efficient Content Creation Process
Large organizations usually invest heavily in marketing as they can afford to do so. Despite limited marketing budgets, small companies should consider investing in the content creation process to make it more efficient and result-oriented.
Running a business whether small or large is a hectic job. You won’t have enough time to create, optimize or market your content all on your own. So, don’t hesitate to hire a content marketing agency to run your content marketing efforts professionally and efficiently. For your small business, it does make sense to invest in creating value-packed content that will inspire both readers and search engines.
Blogging has been a leading content marketing trend for small businesses for the last few years. It’s not about populating your site with boring, meaningless blog posts. You have to empower your blog posts with interactive elements such as images, videos, infographics, etc. While the text is important to describe many subjects, the addition of visual content will make your blog posts more engaging and effective.
5. Relevant Content
Relevancy is one of the most important ingredients of a successful content marketing campaign. Your business needs original and relevant content to leave its mark on the internet. So, always create relevant and unique content that is meant to help your audience. If you think your existing web copy doesn’t reflect your message, recreate it to make it more relevant and converting.
2020 is just around the corner, give your content marketing strategy a fresh start with emerging trends and technologies. If you’re not sure where to start, consult a digital marketing agency that specializes in content and other aspects of online marketing.
About Reach First
At Reach First, we have been providing specialized and innovative online marketing services that include content, web development, branding, social media management, and design. Feel free to schedule a free consultation to learn how our services can benefit your business!