In 2020, the world saw a mysterious paradigm shift in the marketing industry, when 97% of all the consumers worldwide shifted to online platforms to buy and search for local products in their area. Similarly, the way businesses promote and advertise has been ever-evolving, but the most significant change has been in digital ad spending and how it skyrocketed last year, breaking all records.
This happened notably because of the COVID-19 situation and how it confined everyone to their homes. But, as world leaders are predicting, the changes that occurred during this time will stay with us for many years to come. So, in 2021, the safest way for businesses to promote their business is to capitalize on the ongoing trends. Digital marketing, including video marketing, social media marketing, and content marketing, can all be used as a part of business promotions this year.
This blog will discuss the top most popular advertising platforms that will help you promote your business in 2021.
Google AdWords
It is a fact that Google is the biggest advertising machine there is. When you search for something on the world’s most popular search engine, it might appear as if it is trying to help you and provide you with useful information, but in reality, it is just promoting stuff of businesses that pay it well and spend hundreds of dollars to get to its first result page (Search Engine Result Pages).
Businesses can get their websites ranked on Google either by optimizing their user interface through SEO and other marketing techniques or by running pay-per-click ads on Google and its partner sites. Pay-per-click ads or AdWords are beneficial in helping the target audience view your business instantly. And the most amazing thing about it is that you only pay for what consumers click on.
Businesses generally generate $2 for every $1 they spend on Google ads. Google advertising is a low-cost marketing strategy and is quite effective in attracting prospective customers.
Social Media Ads
Social media is another advertising channel that you can use to get the word out. Most social media platforms drive their profits by running paid advertisements, and it has almost become a norm to see ads in our social media feeds. However, most people usually skip through these ads, but having one thing appear on your phone and laptop again and again, sure creates familiarity. This is very important when you are trying to build a brand name or make people aware of your products, services, or the brand itself.
The most popular social media platforms are Facebook, Instagram, LinkedIn, and Twitter. You can consider them and others to target your prospective audience. While choosing to run your ads on these platforms, make sure you know where most of your target audience is present. You can also use other social media platforms that might be specific to your business niche, such as Pinterest, Reddit, or even TikTok.
Podcast Ads
The rise in Podcast popularity during the last two years has given marketers a new opportunity to tap into an interested audience. Usually, people who advertise on podcasts are called ‘sponsors’ as they allow the creators to stay in business. However, it is quite an authentic and guaranteed way to get the word out, as people listening to the podcast can’t usually skip through the ad.
Moreover, most listeners know that the podcaster will not advertise products unless it doesn’t suit the audience. Podcast ads also allow brands to connect with well-educated, socially engaged, and brand-loyal audiences. If you want to advertise on a podcast, the starting rate is $15-18 CPM (costs per thousand downloads).
According to the growing trends advertising on platforms such as Google Adwords, Facebook, Instagram, and Podcast, these platforms can significantly help your business grow in 2021. For more information on digital marketing, visit our website or contact us today.