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Category: Social Media Engagement

Five Ways You Can Market Your Business Online

August 31, 2016

Five Ways You Can Market Your Business Online

People have become used to spend more time on the internet rather than on conventional media. Over the past few years, it has become excessively difficult for businesses to locate and address target audience through TV and other old-fashioned marketing means. Digital resources are turning out to be the future of marketing. There are various … Continue reading “Five Ways You Can Market Your Business Online”

The Role of Social Media and its Usefulness in a Business

August 2, 2016

The Role of Social Media and its Usefulness in a Business

What is social media? The term social media generally refers to modern communication means such as Facebook, Twitter, Instagram. Google+ etc. Social media websites and applications allow us to build networking and exchange useful information with other people. Most of us know very well how social media engage and connect people all around the globe. Creating a Facebook page, … Continue reading “The Role of Social Media and its Usefulness in a Business”

Why You Shouldn’t Be Afraid of Negative Comments

December 17, 2015

Why You Shouldn’t Be Afraid of Negative Comments

Customers look for information before making a purchase decision but they believe the fact advertising or sales info is edited. They count more on the words of their peers when it comes to purchasing.  Every business is likely to get a negative review. If you haven’t yet,  at some point it’ll come. A number of … Continue reading “Why You Shouldn’t Be Afraid of Negative Comments”

Why Linkedin Sales Navigator Strategies Fail

December 11, 2015

Why Linkedin Sales Navigator Strategies Fail

LinkedIn Sales Navigator promises to assist in approaching the right prospects for a business. Even so, LinkedIn social selling disappointed many small and Medium enterprises to large corporations in 2015. The underlying reasons for the Sales Navigator strategies failure are: Inability of the business to focus on a concrete communications methodology. Technical knowledge is important … Continue reading “Why Linkedin Sales Navigator Strategies Fail”

Create Branded Stories with Twitter “Moments”

December 8, 2015

Create Branded Stories with Twitter “Moments”

Twitter’s Project Lightening has started to take shape. Released in October 2015, the feature has already got many users hooked. It would allow users to be part of real-time discussions about all the major breaking news, ideas and incidents. Twitter offers a new way to discuss events, natural disasters and issues – called Moments. Find … Continue reading “Create Branded Stories with Twitter “Moments””

New Year Caveats for Small and Medium Businesses

December 4, 2015

New Year Caveats for Small and Medium Businesses

Small or medium businesses run on limited budget. A big difficulty for them is to recognize the suitable marketing method. Print and advertising incur high costs and blogging can be time consuming. With reasonable targets to achieve, online marketing is usually free. More important is the fact that online trends change every year, propelling businesses … Continue reading “New Year Caveats for Small and Medium Businesses”

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