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Category: Search Engine Optimization

Critical Reasons Why Your Business Website Should Be Responsive

November 21, 2017

Critical Reasons Why Your Business Website Should Be Responsive

It is no longer a surprise that mobile usage has reached an unprecedented level. This is a mobile-first era where more than 50% of web traffic comes from mobile and other hand-held devices. With this stratospheric rise in mobile usage, your online marketing efforts will go down the drain if your business website does not … Continue reading “Critical Reasons Why Your Business Website Should Be Responsive”

Online Reputation Management: How To Do It Right

November 3, 2017

Online Reputation Management: How To Do It Right

There’s been a mix-up over the concept of online reputation management and how it works. In order to achieve sustainable success, entrepreneurs should be clear about the role that online reputation management plays in today’s business and digital landscape. In past, there was no communication channel where individuals and organizations could express their voice in … Continue reading “Online Reputation Management: How To Do It Right”

6 Common SEO Mistakes You Need to Fix Right Now

October 11, 2017

6 Common SEO Mistakes You Need to Fix Right Now

Increasing the quality and quantity of traffic to your site through organic search results is the prime reason why search engine optimization (SEO) should be a key component of your inbound marketing strategy. In a competitive environment, ranking high on search engines is critical rather than optional. 70% of the links search users click on … Continue reading “6 Common SEO Mistakes You Need to Fix Right Now”

Simple Techniques to Quickly Boost Your Organic Traffic

September 29, 2017

Simple Techniques to Quickly Boost Your Organic Traffic

Stable, reliable and ongoing increase in organic traffic is one of the prime objectives of a search engine optimization (SEO) campaign. It is not surprising to reach a point where your organic traffic levels off and does not increase further. The success of an online business relies heavily on organic traffic. Search Engine Journal reveals … Continue reading “Simple Techniques to Quickly Boost Your Organic Traffic”

6 Proven Techniques To Improve Your Website’s  Conversion Rate

September 14, 2017

6 Proven Techniques To Improve Your Website’s Conversion Rate

One of the prime functions of a business site is to attract and convert incoming traffic into qualified leads. User experience (UX) and conversion rate optimization (CRO) are two of the important factors that strike our mind whenever we mention the performance of a site. We usually associate the success of a site with its … Continue reading “6 Proven Techniques To Improve Your Website’s Conversion Rate”

How to Optimize Paid Search Campaigns for Better ROI

April 27, 2017

How to Optimize Paid Search Campaigns for Better ROI

Paid search can be simply defined as a type of online advertising where users bid for potential clicks on ads that are displayed within the SERPs. One of the distinctive features of paid search is that an advertiser only pays when someone clicks on his ad. Search engines do not charge for displaying an ad. … Continue reading “How to Optimize Paid Search Campaigns for Better ROI”

How to Build a Sound SEO Strategy For Your Business?

April 19, 2017

How to Build a Sound SEO Strategy For Your Business?

What keywords should I be focusing on? This could be the first question that might strike your mind when you think of building an SEO strategy for your online business. A solid SEO strategy does not start right away with the keyword research. You have to build a foundation on which you will structure your … Continue reading “How to Build a Sound SEO Strategy For Your Business?”

Can your Small Site Win the SEO Battle Against Giant Competitors?

December 9, 2016

Can your Small Site Win the SEO Battle Against Giant Competitors?

It may seem like an impossible task, for a small business website, to compete with a large business website. The good news for small businesses is that they can compete with them in SEO. In this blog post, I will highlight the areas in SEO where a small site can compete against big sites. In … Continue reading “Can your Small Site Win the SEO Battle Against Giant Competitors?”

5 Easy Changes to Enhance the Visibility of Your Website on Search Engines

December 2, 2016

5 Easy Changes to Enhance the Visibility of Your Website on Search Engines

Google entertains more than 3 billion search queries every day. Isn’t the fact astonishing? Taking into account the very fact, many businesses launch their presence on the internet in an attempt to be found by the customers looking for all kind of businesses, products, and services. Search queries related to your business must be facilitated … Continue reading “5 Easy Changes to Enhance the Visibility of Your Website on Search Engines”

4 Best Search Engine Optimization Practices

October 31, 2016

4 Best Search Engine Optimization Practices

Search engine optimization is a set of practices that boost the visibility of a website on the internet. Businesses now acknowledge the fact that getting a website for a business is not enough. One of the important jobs of online marketers and developers is to help people find a website. For that, they have to … Continue reading “4 Best Search Engine Optimization Practices”

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