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Category: Search Engine Optimization

6 Proven Techniques To Improve Your Website’s  Conversion Rate

September 14, 2017

6 Proven Techniques To Improve Your Website’s Conversion Rate

One of the prime functions of a business site is to attract and convert incoming traffic into qualified leads. User experience (UX) and conversion rate optimization (CRO) are two of the important factors that strike our mind whenever we mention the performance of a site. We usually associate the success of a site with its … Continue reading “6 Proven Techniques To Improve Your Website’s Conversion Rate”

How to Optimize Paid Search Campaigns for Better ROI

April 27, 2017

How to Optimize Paid Search Campaigns for Better ROI

Paid search can be simply defined as a type of online advertising where users bid for potential clicks on ads that are displayed within the SERPs. One of the distinctive features of paid search is that an advertiser only pays when someone clicks on his ad. Search engines do not charge for displaying an ad. … Continue reading “How to Optimize Paid Search Campaigns for Better ROI”

How to Build a Sound SEO Strategy For Your Business?

April 19, 2017

How to Build a Sound SEO Strategy For Your Business?

What keywords should I be focusing on? This could be the first question that might strike your mind when you think of building an SEO strategy for your online business. A solid SEO strategy does not start right away with the keyword research. You have to build a foundation on which you will structure your … Continue reading “How to Build a Sound SEO Strategy For Your Business?”

Can your Small Site Win the SEO Battle Against Giant Competitors?

December 9, 2016

Can your Small Site Win the SEO Battle Against Giant Competitors?

It may seem like an impossible task, for a small business website, to compete with a large business website. The good news for small businesses is that they can compete with them in SEO. In this blog post, I will highlight the areas in SEO where a small site can compete against big sites. In … Continue reading “Can your Small Site Win the SEO Battle Against Giant Competitors?”

5 Easy Changes to Enhance the Visibility of Your Website on Search Engines

December 2, 2016

5 Easy Changes to Enhance the Visibility of Your Website on Search Engines

Google entertains more than 3 billion search queries every day. Isn’t the fact astonishing? Taking into account the very fact, many businesses launch their presence on the internet in an attempt to be found by the customers looking for all kind of businesses, products, and services. Search queries related to your business must be facilitated … Continue reading “5 Easy Changes to Enhance the Visibility of Your Website on Search Engines”

4 Best Search Engine Optimization Practices

October 31, 2016

4 Best Search Engine Optimization Practices

Search engine optimization is a set of practices that boost the visibility of a website on the internet. Businesses now acknowledge the fact that getting a website for a business is not enough. One of the important jobs of online marketers and developers is to help people find a website. For that, they have to … Continue reading “4 Best Search Engine Optimization Practices”

5 Easy Ways to Optimize the Content of a Website

September 28, 2016

5 Easy Ways to Optimize the Content of a Website

Optimizing content is not all about incorporating keywords into a piece of writing. A considerate use of keywords without affecting the relevancy is somewhat commonly known as content optimization. Placing the right keyword at the right place is of immense significance so far as optimizing a website for the search engine is concerned. In a … Continue reading “5 Easy Ways to Optimize the Content of a Website”

6 Key Concepts of Search Engine Marketing

September 5, 2016

6 Key Concepts of Search Engine Marketing

Over the past few years, online or internet marketing has gained an unprecedented popularity. Loosely speaking, making a website for a business is more like making a banner for a shop which needs to be placed conspicuously so that most of the people could see and know about the shop. Businesses require websites capable of … Continue reading “6 Key Concepts of Search Engine Marketing”

Five Ways You Can Market Your Business Online

August 31, 2016

Five Ways You Can Market Your Business Online

People have become used to spend more time on the internet rather than on conventional media. Over the past few years, it has become excessively difficult for businesses to locate and address target audience through TV and other old-fashioned marketing means. Digital resources are turning out to be the future of marketing. There are various … Continue reading “Five Ways You Can Market Your Business Online”

What is SEO and why Is It Inevitable?

July 25, 2016

What is SEO and why Is It Inevitable?

What do we generally do when we need some information about something? Yes, you are right, we turn to the internet and look up the desired information. Now imagine you have a website which provides some useful information, the information some people might be interested in. It could be the information about the products and services which you provide. … Continue reading “What is SEO and why Is It Inevitable?”

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