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May 10, 2019

Beth Comstock, former vice chair of General Electric, says: “you can’t sell anything if you can’t tell anything”. When it comes to digital marketing, your ability to tell your brand story determines your success. Whether you’re an entrepreneur or a marketer, growing digital marketing knowledge is critical to your business growth. Even entrepreneurs who can … Continue reading “Top 4 Free Digital Marketing Courses For Entrepreneurs”

April 3, 2019

While Google and other search engines keep rolling out new algorithm updates, the need for keyword research to optimize websites has been consistent for marketers. It’s time to demystify keyword research and how it really works to improve the effectiveness of your SEO efforts. This article is a comprehensive guide on keyword research for SEO … Continue reading “How To Do Keyword Research For SEO: A 101 Guide”

February 8, 2019

The internet plays a dominant role in shaping the way people search for information and spend their day-to-day life. When it comes to the power of the internet, it’s impossible to ignore Google and its evolving mechanism of serving its users. As a business, it is critical to understand modern SEO components such as voice … Continue reading “How Voice Search Will Impact The Landscape Of Online Marketing”

November 22, 2018

It is hard to imagine our lives without smartphones and the internet. In the Digital Age where people are so attached to these devices, it is hard to undermine the significance of an effective mobile SEO strategy. As a business owner or marketer, it is imperative for you to develop an understanding of how SEO … Continue reading “A Brief Introduction To Mobile SEO”

August 13, 2018

Technology is taking over each and every industry just like it is permeating in our day-to-day lives. Following the influence of technology, modern marketing has completely changed the way in which marketers brand and market their organizations. Digital marketing is continuously evolving, opening up new opportunities every day. As technology is introducing new communication channels … Continue reading “The Future Of Digital Marketing In The Age Of Constant Change”

July 16, 2018

Having a digital presence is not enough in today’s global marketplace. An optimized, functional and interactive website is imperative to engage real human users. There are thousands of business websites that miss both the content and technical mark plaguing the internet. A low-quality website can have a negative impact on your business and reputation. Success … Continue reading “Website Development And Design Guidelines for 2018”

June 22, 2018

Local SEO is becoming essential to gaining and maintaining a competitive edge in the digital age. If you are a business or brand that wants long-term success across search engines, you have to put a sound local SEO plan in place. What is local SEO? Local SEO is a powerful form of local online marketing … Continue reading “A Simple And Effective Guide To Local SEO”

June 7, 2018

In the hypercompetitive e-commerce industry, it’s imperative to stand out and beat the competition before it beats you. One of the most critical online marketing tools for any business is a well-designed, user-centric website. This is especially important for e-commerce businesses. Your e-commerce website is your 24/7 online shop where business takes place. So coming … Continue reading “5 Simple Tips To Maximize E-commerce Conversion Rate”

May 24, 2018

Text-based content is always going to be a key component of marketing, but to stand out in the digital era, you need to make visual content an integral part of your online marketing efforts. Visual content has gained dramatic popularity and acceptance over the past few years. Videos, photos, infographics, and illustrations have become essential … Continue reading “How to Improve Digital Marketing Results With Visual Content”

May 7, 2018

SEO is critical to your site’s success, no doubt. The technical aspect of SEO does not deal with the content but rather focuses on building a strong structure your website needs to perform well and stand out. It is the backbone of your site that holds it together. While Google has made major changes in … Continue reading “Understanding The Significance of Technical SEO”