Blog

April 3, 2020

Strategic digital marketing requires multiple platforms or channels, where a company or brand can represent itself and even advertise their products or services. But it wouldn’t be smart to just spend money without even considering the return-on-investment (ROI). In order to get maximum benefits by entering a new channel, it would be best to have … Continue reading “Choosing A New Digital Marketing Channel”

March 27, 2020

Alphabet, Google’s parent company, has just released the ad revenues for YouTube and Google for the fourth quarter of 2019 as well as net revenue made in 2019. The net 2019 revenue for all of Alphabet’s products is estimated at $162 billion. The total Google ad revenue for 2019 is $134.8 billion, whereas YouTube made … Continue reading “Alphabet Releases YouTube, Google Earnings in 2019, And What It Means for Internet Marketers”

March 19, 2020

With digital marketing getting more and more advanced, it is imperative for digital marketing agencies to equip themselves with the right tools to effectively and efficiently achieve marketing goals for their clients. Typically, businesses seek digital marketing services in their local area for increased visibility, lead generation, membership signups, or product/service sales. No matter what … Continue reading “7 Must Have Tools For Every Digital Marketing Agency”

March 13, 2020

Pinterest offers users a simple way of pinning important posts and pages on the Web and saving them to Pinterest boards. People save all types of things on different boards created on the social media website, including quotes, recipes, posts, ideas, to-do lists and much more. If you’ve enabled the Pinterest plugin on your browser, … Continue reading “How to Promote a Blog using Pinterest?”

March 6, 2020

If you’re a business owner, you probably know how important SEO is for your business. For those who don’t, SEO is the abbreviation for ‘Search Engine Optimization’, the process by which internet marketers and SEO professionals rank a web page on Google’s search results for keywords that are relevant to the business and user query. … Continue reading “Simple SEO Tips and Tricks to Rank Higher in 2020”

February 20, 2020

Lead Generation For WordPress Guide This lead generation guide for WordPress will help you in identifying ways of maximizing lead generation from your WordPress website. Businesses looking to increase sales and profits can benefit from this guide. These simple tips and techniques will help you in converting more website visitors into leads. Jump directly to … Continue reading “How To Generate More Leads From A WordPress Website?”

February 14, 2020

We recently covered the types of social proof you can add to your website’s landing pages. But this is only the beginning, and there’s more to social proof marketing than that. In this article, we take a deeper look at social proof marketing for two major e-commerce stores: Shopify and WordPress. Social proof is really … Continue reading “Social Proof For E-commerce Storefronts – Shopify & WooCommerce”

February 10, 2020

People use social proof to shape their opinions and influence their decisions all the time. Choosing a movie based on the rating it gets on Rotten Tomatoes is a good example of social proof. You’re looking to try a new restaurant, but a negative review of their hygiene standards causes you to change your mind. … Continue reading “Ways of Adding Social Proof to Your Landing Pages”

January 28, 2020

Nowadays, every company wants to have a presence in the global market that goes beyond their corporate and social pages. In fact, the importance of e-commerce as a business tool is still growing. One could argue that the importance of e-commerce might be getting stagnant, but after checking the signs we’re sure it will grow … Continue reading “E-Commerce Remains An Efficient Business Tool In 2020”

January 17, 2020

Content is always the foundation of any digital marketing strategy. Whichever platform is decided by the marketing professionals, the content remains the key that will drive the success of that strategy. The Internet has become the true global mass communication medium, and digital marketing is primarily done through the use of the Internet. It’s for … Continue reading “Need For Socially Responsible Content In Digital Marketing Strategies”