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Category: Digital Advertising

How to Set Up a Successful Micro-Influencer Campaign

March 6, 2017

How to Set Up a Successful Micro-Influencer Campaign

“The aim of influencer marketing is to identify influencers in your niche and make them work for you by promoting your brand” —Influencer MarketingHub Online marketing trends evolve constantly like everything else on this planet. They keep changing and coming up with new ideas and technologies to influence an audience.  Marketers cannot afford to ignore … Continue reading “How to Set Up a Successful Micro-Influencer Campaign”

The Internet of Things (IoT) And Its Impact

February 27, 2017

The Internet of Things (IoT) And Its Impact

“A large portion of marketing dollars are wasted when the wrong offers are made to the wrong people at the wrong place and time… The IoT will generate an enormous, truly unprecedented amount of precise information about buyers and their needs. It’s a marketer’s dream come true.” – Jon Gettinger, Sr. Vice President of Marketing, … Continue reading “The Internet of Things (IoT) And Its Impact”

Personalization and Digital Marketing

February 20, 2017

Personalization and Digital Marketing

It has become an established fact that personalization leads to a better brand engagement and sales. However, many of the digital marketers have struggled to make a good use of it.  Delivering a personalized experience to customers should be prioritized in order to boost engagement with the online audience. The majority of businesses have shown … Continue reading “Personalization and Digital Marketing”

Mobile Marketing Strategies to Boost Engagement

February 13, 2017

Mobile Marketing Strategies to Boost Engagement

Marketing to mobile users is now considered to be an inevitable part of an online marketing campaign. As an online marketer, you need to think beyond having a mobile-optimized web experience. In this blog post, I will point out some of the most effective mobile marketing strategies that can improve your conversion rate and engagement. … Continue reading “Mobile Marketing Strategies to Boost Engagement”

Audience Analysis and Tools

February 6, 2017

Audience Analysis and Tools

Audience analysis is a process of determining the most important characteristics of an audience so that a relevant online marketing plan can be prepared and executed. A successful and personalized user experience can only be created when you develop an understanding of your audience and their needs, behavior, and expectations. Getting digital data from different … Continue reading “Audience Analysis and Tools”

How Can Interactivity Improve Lead Generation Engagement?

December 30, 2016

How Can Interactivity Improve Lead Generation Engagement?

If you are a marketer, you already understand that it is not an easy business to generate qualified leads. What your visitors want from you is relevancy, interactivity, and usefulness. These expectations have a great impact on your ability to generate high-quality leads. Visitors demand more than just lead-gen landing pages. This is where interactive … Continue reading “How Can Interactivity Improve Lead Generation Engagement?”

Online Marketing Tips for Christmas and New Year

December 23, 2016

Online Marketing Tips for Christmas and New Year

Christmas and New Year bring in a huge opportunity to take advantage of the holiday season. The number of people who shop online for holiday season is definitely on the rise: the spending behavior of online shoppers has been mounting over the past few years. While the online sales continue to multiply, some online sellers … Continue reading “Online Marketing Tips for Christmas and New Year”

Basic Ingredients of a Successful Inbound Marketing Strategy for Start-ups

December 16, 2016

Basic Ingredients of a Successful Inbound Marketing Strategy for Start-ups

Inbound marketing is about utilizing the power of content and attracting new customers by creating brand awareness. The prime objective of the inbound methodology is to earn the attention of potential customers rather than struggling for their attention. It is important for a startup to understand the best inbound marketing practices to ensure success and … Continue reading “Basic Ingredients of a Successful Inbound Marketing Strategy for Start-ups”

Can your Small Site Win the SEO Battle Against Giant Competitors?

December 9, 2016

Can your Small Site Win the SEO Battle Against Giant Competitors?

It may seem like an impossible task, for a small business website, to compete with a large business website. The good news for small businesses is that they can compete with them in SEO. In this blog post, I will highlight the areas in SEO where a small site can compete against big sites. In … Continue reading “Can your Small Site Win the SEO Battle Against Giant Competitors?”

Why a Website is Important for Your Small Business

October 18, 2016

Why a Website is Important for Your Small Business

It is understandable that new small businesses face financial constraints that limit the freedom to spend money on marketing and other promotional programs.  Limited resources may convince the business owners that it is sufficient to have a front-door sign or little presence on social media. Complete reliance on traditional ways of doing a business is … Continue reading “Why a Website is Important for Your Small Business”

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