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Category: Digital Advertising

Mobile Marketing Strategies to Boost Engagement

February 13, 2017

Mobile Marketing Strategies to Boost Engagement

Marketing to mobile users is now considered to be an inevitable part of an online marketing campaign. As an online marketer, you need to think beyond having a mobile-optimized web experience. In this blog post, I will point out some of the most effective mobile marketing strategies that can improve your conversion rate and engagement. … Continue reading “Mobile Marketing Strategies to Boost Engagement”

Audience Analysis and Tools

February 6, 2017

Audience Analysis and Tools

Audience analysis is a process of determining the most important characteristics of an audience so that a relevant online marketing plan can be prepared and executed. A successful and personalized user experience can only be created when you develop an understanding of your audience and their needs, behavior, and expectations. Getting digital data from different … Continue reading “Audience Analysis and Tools”

How Can Interactivity Improve Lead Generation Engagement?

December 30, 2016

How Can Interactivity Improve Lead Generation Engagement?

If you are a marketer, you already understand that it is not an easy business to generate qualified leads. What your visitors want from you is relevancy, interactivity, and usefulness. These expectations have a great impact on your ability to generate high-quality leads. Visitors demand more than just lead-gen landing pages. This is where interactive … Continue reading “How Can Interactivity Improve Lead Generation Engagement?”

Online Marketing Tips for Christmas and New Year

December 23, 2016

Online Marketing Tips for Christmas and New Year

Christmas and New Year bring in a huge opportunity to take advantage of the holiday season. The number of people who shop online for holiday season is definitely on the rise: the spending behavior of online shoppers has been mounting over the past few years. While the online sales continue to multiply, some online sellers … Continue reading “Online Marketing Tips for Christmas and New Year”

Basic Ingredients of a Successful Inbound Marketing Strategy for Start-ups

December 16, 2016

Basic Ingredients of a Successful Inbound Marketing Strategy for Start-ups

Inbound marketing is about utilizing the power of content and attracting new customers by creating brand awareness. The prime objective of the inbound methodology is to earn the attention of potential customers rather than struggling for their attention. It is important for a startup to understand the best inbound marketing practices to ensure success and … Continue reading “Basic Ingredients of a Successful Inbound Marketing Strategy for Start-ups”

Can your Small Site Win the SEO Battle Against Giant Competitors?

December 9, 2016

Can your Small Site Win the SEO Battle Against Giant Competitors?

It may seem like an impossible task, for a small business website, to compete with a large business website. The good news for small businesses is that they can compete with them in SEO. In this blog post, I will highlight the areas in SEO where a small site can compete against big sites. In … Continue reading “Can your Small Site Win the SEO Battle Against Giant Competitors?”

Why a Website is Important for Your Small Business

October 18, 2016

Why a Website is Important for Your Small Business

It is understandable that new small businesses face financial constraints that limit the freedom to spend money on marketing and other promotional programs.  Limited resources may convince the business owners that it is sufficient to have a front-door sign or little presence on social media. Complete reliance on traditional ways of doing a business is … Continue reading “Why a Website is Important for Your Small Business”

5 Reasons Small Businesses should Consider Pay-Per-Click Marketing

October 7, 2016

5 Reasons Small Businesses should Consider Pay-Per-Click Marketing

Pay-per-click or PPC is a simple and effective way to generate clicks to your website. It is a tool that allows marketers to run paid ads on Google’s search result pages: whenever someone clicks on your ad, Google charges a small fee. Consequently, you get a potential customer or a qualified lead. Small businesses have … Continue reading “5 Reasons Small Businesses should Consider Pay-Per-Click Marketing”

Five Ways You Can Market Your Business Online

August 31, 2016

Five Ways You Can Market Your Business Online

People have become used to spend more time on the internet rather than on conventional media. Over the past few years, it has become excessively difficult for businesses to locate and address target audience through TV and other old-fashioned marketing means. Digital resources are turning out to be the future of marketing. There are various … Continue reading “Five Ways You Can Market Your Business Online”

Website; an Inseparable Part of a Modern Business

July 26, 2016

Website; an Inseparable Part of a Modern Business

A website, in simple words, is an online platform where you can effectively display your business. It is an incredible showcase of your business which can be viewed all over the world. An online presence of your business would certainly help you achieve dramatic growth in sales and revenue.The contemporary world is pretty much run by the internet. People … Continue reading “Website; an Inseparable Part of a Modern Business”

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