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Category: Digital Advertising

How to Improve Your Marketing ROI With Automation Tools

May 15, 2017

How to Improve Your Marketing ROI With Automation Tools

The use of right marketing technology can help you increase your marketing return on investment (ROI). Marketing automation has the potential to radically improve the effectiveness of your online marketing endeavors. However, it is important to figure out the right automation tools and how to use these tools for maximum output.  Unfortunately, most of the … Continue reading “How to Improve Your Marketing ROI With Automation Tools”

Understanding Digital Consumers

April 18, 2017

Understanding Digital Consumers

To begin with: Who are digital consumers? Are they some mysterious creatures living on a technologically superior planet? Let us simplify the concept of digital consumers for those who are still unsure. Simply put, people who use technology to buy and sell products and services are known as digital consumers. They are the same people … Continue reading “Understanding Digital Consumers”

How to Align Your Digital Strategy With Your Business Strategy

April 7, 2017

How to Align Your Digital Strategy With Your Business Strategy

Your digital strategy cannot work independently of your business strategy. Technology keeps bringing new opportunities for digital marketers at a fairly rapid pace. It is temptatious to design or tweak a digital marketing strategy independently of the philosophy, limitations and restrictions of a business. This blog post will discuss some of the areas that need … Continue reading “How to Align Your Digital Strategy With Your Business Strategy”

Digital Marketing and Artificial Intelligence (AI)

March 20, 2017

Digital Marketing and Artificial Intelligence (AI)

The term artificial intelligence (AI) has gained considerable popularity in the last decade. However, it still lacks a widely accepted definition. As the name suggests, AI is the exhibition of intelligence by machines. We are already using intelligent machines capable of understanding environment, making critical decisions, and solving complex problems. We are well aware of … Continue reading “Digital Marketing and Artificial Intelligence (AI)”

How to Set Up a Successful Micro-Influencer Campaign

March 6, 2017

How to Set Up a Successful Micro-Influencer Campaign

“The aim of influencer marketing is to identify influencers in your niche and make them work for you by promoting your brand” —Influencer MarketingHub Online marketing trends evolve constantly like everything else on this planet. They keep changing and coming up with new ideas and technologies to influence an audience.  Marketers cannot afford to ignore … Continue reading “How to Set Up a Successful Micro-Influencer Campaign”

The Internet of Things (IoT) And Its Impact

February 27, 2017

The Internet of Things (IoT) And Its Impact

“A large portion of marketing dollars are wasted when the wrong offers are made to the wrong people at the wrong place and time… The IoT will generate an enormous, truly unprecedented amount of precise information about buyers and their needs. It’s a marketer’s dream come true.” – Jon Gettinger, Sr. Vice President of Marketing, … Continue reading “The Internet of Things (IoT) And Its Impact”

Personalization and Digital Marketing

February 20, 2017

Personalization and Digital Marketing

It has become an established fact that personalization leads to a better brand engagement and sales. However, many of the digital marketers have struggled to make a good use of it.  Delivering a personalized experience to customers should be prioritized in order to boost engagement with the online audience. The majority of businesses have shown … Continue reading “Personalization and Digital Marketing”

Mobile Marketing Strategies to Boost Engagement

February 13, 2017

Mobile Marketing Strategies to Boost Engagement

Marketing to mobile users is now considered to be an inevitable part of an online marketing campaign. As an online marketer, you need to think beyond having a mobile-optimized web experience. In this blog post, I will point out some of the most effective mobile marketing strategies that can improve your conversion rate and engagement. … Continue reading “Mobile Marketing Strategies to Boost Engagement”

Audience Analysis and Tools

February 6, 2017

Audience Analysis and Tools

Audience analysis is a process of determining the most important characteristics of an audience so that a relevant online marketing plan can be prepared and executed. A successful and personalized user experience can only be created when you develop an understanding of your audience and their needs, behavior, and expectations. Getting digital data from different … Continue reading “Audience Analysis and Tools”

How Can Interactivity Improve Lead Generation Engagement?

December 30, 2016

How Can Interactivity Improve Lead Generation Engagement?

If you are a marketer, you already understand that it is not an easy business to generate qualified leads. What your visitors want from you is relevancy, interactivity, and usefulness. These expectations have a great impact on your ability to generate high-quality leads. Visitors demand more than just lead-gen landing pages. This is where interactive … Continue reading “How Can Interactivity Improve Lead Generation Engagement?”

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