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Category: Digital Advertising

Understanding The Connection Between Website Structure And SEO

January 29, 2018

Understanding The Connection Between Website Structure And SEO

Search engine optimization is crucial to any business who operates online. Most of the marketers and businesses do not realize how the website structure can impact SEO in the long run. When a business tries to build a website, the prime focus goes into its design while ignoring other important elements, which is an incomprehensive … Continue reading “Understanding The Connection Between Website Structure And SEO”

How New Technology Impacts Digital Marketing Campaigns

January 8, 2018

How New Technology Impacts Digital Marketing Campaigns

The increasing use of mobiles and wearable devices is leading to a transformation in marketing. One of the challenges brands face is how to effectively connect with the audience through all these devices in real time and generate relevant and result-oriented marketing campaigns. New technologies and techniques impact digital marketing in an enormous way. To … Continue reading “How New Technology Impacts Digital Marketing Campaigns”

Digital Marketing Trends That Will Flourish In 2018

November 29, 2017

Digital Marketing Trends That Will Flourish In 2018

The last decade has witnessed some radical changes and improvements in online marketing technologies and techniques. Artificial intelligence, visual marketing, digital advertising, and mobile marketing are some of the elements that continue to dominate online marketing in 2017. However, it is important to understand, before planning your budget and marketing strategy for the coming year, … Continue reading “Digital Marketing Trends That Will Flourish In 2018”

Simple Techniques to Quickly Boost Your Organic Traffic

September 29, 2017

Simple Techniques to Quickly Boost Your Organic Traffic

Stable, reliable and ongoing increase in organic traffic is one of the prime objectives of a search engine optimization (SEO) campaign. It is not surprising to reach a point where your organic traffic levels off and does not increase further. The success of an online business relies heavily on organic traffic. Search Engine Journal reveals … Continue reading “Simple Techniques to Quickly Boost Your Organic Traffic”

6 Proven Techniques To Improve Your Website’s  Conversion Rate

September 14, 2017

6 Proven Techniques To Improve Your Website’s Conversion Rate

One of the prime functions of a business site is to attract and convert incoming traffic into qualified leads. User experience (UX) and conversion rate optimization (CRO) are two of the important factors that strike our mind whenever we mention the performance of a site. We usually associate the success of a site with its … Continue reading “6 Proven Techniques To Improve Your Website’s Conversion Rate”

Why Does Your Business Really Need to Have a Web Presence?

August 9, 2017

Why Does Your Business Really Need to Have a Web Presence?

As technology continues to evolve, businesses cannot afford to remain static and old-fashioned. Considering the buying behavior of modern consumers, it is crucial for companies to take their business online and create a strong web presence. Following are some reasons why you should make your presence felt on the internet: Accessibility: Having a web presence … Continue reading “Why Does Your Business Really Need to Have a Web Presence?”

How to Create A Highly Effective Online Marketing Strategy For Your Small Business

August 2, 2017

How to Create A Highly Effective Online Marketing Strategy For Your Small Business

Building a profitable online marketing strategy for a small business is a challenging task that demands innovation, creativity and a clear vision. Most of the small businesses don’t use digital channels as effectively as they could. It happens mainly due to the limited resources and lack of awareness about digital marketing channels. We will walk … Continue reading “How to Create A Highly Effective Online Marketing Strategy For Your Small Business”

5 Ways To Create Remarkable Content For Your Brand

July 14, 2017

5 Ways To Create Remarkable Content For Your Brand

Great content matters a lot when it comes to the digital marketplace. We are all familiar with the term content and what it means to the two kinds of digital consumers – the search engines and human users. But what is it that makes great content? Simply put, great content has the power to engage … Continue reading “5 Ways To Create Remarkable Content For Your Brand”

How to Improve Your Marketing ROI With Automation Tools

May 15, 2017

How to Improve Your Marketing ROI With Automation Tools

The use of right marketing technology can help you increase your marketing return on investment (ROI). Marketing automation has the potential to radically improve the effectiveness of your online marketing endeavors. However, it is important to figure out the right automation tools and how to use these tools for maximum output.  Unfortunately, most of the … Continue reading “How to Improve Your Marketing ROI With Automation Tools”

Understanding Digital Consumers

April 18, 2017

Understanding Digital Consumers

To begin with: Who are digital consumers? Are they some mysterious creatures living on a technologically superior planet? Let us simplify the concept of digital consumers for those who are still unsure. Simply put, people who use technology to buy and sell products and services are known as digital consumers. They are the same people … Continue reading “Understanding Digital Consumers”

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