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Category: Digital Advertising

Why Does Your Business Really Need to Have a Web Presence?

August 9, 2017

Why Does Your Business Really Need to Have a Web Presence?

As technology continues to evolve, businesses cannot afford to remain static and old-fashioned. Considering the buying behavior of modern consumers, it is crucial for companies to take their business online and create a strong web presence. Following are some reasons why you should make your presence felt on the internet: Accessibility: Having a web presence … Continue reading “Why Does Your Business Really Need to Have a Web Presence?”

How to Create A Highly Effective Online Marketing Strategy For Your Small Business

August 2, 2017

How to Create A Highly Effective Online Marketing Strategy For Your Small Business

Building a profitable online marketing strategy for a small business is a challenging task that demands innovation, creativity and a clear vision. Most of the small businesses don’t use digital channels as effectively as they could. It happens mainly due to the limited resources and lack of awareness about digital marketing channels. We will walk … Continue reading “How to Create A Highly Effective Online Marketing Strategy For Your Small Business”

5 Ways To Create Remarkable Content For Your Brand

July 14, 2017

5 Ways To Create Remarkable Content For Your Brand

Great content matters a lot when it comes to the digital marketplace. We are all familiar with the term content and what it means to the two kinds of digital consumers – the search engines and human users. But what is it that makes great content? Simply put, great content has the power to engage … Continue reading “5 Ways To Create Remarkable Content For Your Brand”

How to Improve Your Marketing ROI With Automation Tools

May 15, 2017

How to Improve Your Marketing ROI With Automation Tools

The use of right marketing technology can help you increase your marketing return on investment (ROI). Marketing automation has the potential to radically improve the effectiveness of your online marketing endeavors. However, it is important to figure out the right automation tools and how to use these tools for maximum output.  Unfortunately, most of the … Continue reading “How to Improve Your Marketing ROI With Automation Tools”

Understanding Digital Consumers

April 18, 2017

Understanding Digital Consumers

To begin with: Who are digital consumers? Are they some mysterious creatures living on a technologically superior planet? Let us simplify the concept of digital consumers for those who are still unsure. Simply put, people who use technology to buy and sell products and services are known as digital consumers. They are the same people … Continue reading “Understanding Digital Consumers”

How to Align Your Digital Strategy With Your Business Strategy

April 7, 2017

How to Align Your Digital Strategy With Your Business Strategy

Your digital strategy cannot work independently of your business strategy. Technology keeps bringing new opportunities for digital marketers at a fairly rapid pace. It is temptatious to design or tweak a digital marketing strategy independently of the philosophy, limitations and restrictions of a business. This blog post will discuss some of the areas that need … Continue reading “How to Align Your Digital Strategy With Your Business Strategy”

Digital Marketing and Artificial Intelligence (AI)

March 20, 2017

Digital Marketing and Artificial Intelligence (AI)

The term artificial intelligence (AI) has gained considerable popularity in the last decade. However, it still lacks a widely accepted definition. As the name suggests, AI is the exhibition of intelligence by machines. We are already using intelligent machines capable of understanding environment, making critical decisions, and solving complex problems. We are well aware of … Continue reading “Digital Marketing and Artificial Intelligence (AI)”

How to Set Up a Successful Micro-Influencer Campaign

March 6, 2017

How to Set Up a Successful Micro-Influencer Campaign

“The aim of influencer marketing is to identify influencers in your niche and make them work for you by promoting your brand” —Influencer MarketingHub Online marketing trends evolve constantly like everything else on this planet. They keep changing and coming up with new ideas and technologies to influence an audience.  Marketers cannot afford to ignore … Continue reading “How to Set Up a Successful Micro-Influencer Campaign”

The Internet of Things (IoT) And Its Impact

February 27, 2017

The Internet of Things (IoT) And Its Impact

“A large portion of marketing dollars are wasted when the wrong offers are made to the wrong people at the wrong place and time… The IoT will generate an enormous, truly unprecedented amount of precise information about buyers and their needs. It’s a marketer’s dream come true.” – Jon Gettinger, Sr. Vice President of Marketing, … Continue reading “The Internet of Things (IoT) And Its Impact”

Personalization and Digital Marketing

February 20, 2017

Personalization and Digital Marketing

It has become an established fact that personalization leads to a better brand engagement and sales. However, many of the digital marketers have struggled to make a good use of it.  Delivering a personalized experience to customers should be prioritized in order to boost engagement with the online audience. The majority of businesses have shown … Continue reading “Personalization and Digital Marketing”

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