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Category: Digital Advertising

Reasons Why Your Website Isn’t Generating Leads

June 12, 2020

Reasons Why Your Website Isn’t Generating Leads

Your website’s conversion analytics reports greeting you with a big “zero” every time you look at them can be very stressful and frustrating. You’ve correctly set up all your digital marketing channels, you’re promoting your products and services online through various advertising platforms, and the traffic is coming through, but yet the clicks aren’t converting! … Continue reading “Reasons Why Your Website Isn’t Generating Leads”

3 Essential Digital Marketing Tactics For Small Businesses

June 5, 2020

3 Essential Digital Marketing Tactics For Small Businesses

The significance of digital marketing for small businesses cannot be ignored, as it helps them generate more leads and stay competitive during a time when other businesses aren’t doing either. Both B2C and B2B businesses need to explore all the prevalent online channels to attract their target audience. These days, more and more small companies … Continue reading “3 Essential Digital Marketing Tactics For Small Businesses”

How To Promote Your Website Other Than Google Ads

May 29, 2020

How To Promote Your Website Other Than Google Ads

Google Ads is a useful online advertising platform where digital advertising experts display their short advertisements, product or service offerings, and other relevant content to billions to web users. There’s no match for Google Ads when it comes to paid online searches, where millions of businesses take advantage of billions of daily searches in order … Continue reading “How To Promote Your Website Other Than Google Ads”

Increased Significance Of Digital Marketing During Covid-19

May 22, 2020

Increased Significance Of Digital Marketing During Covid-19

During the COVID-19 pandemic, most businesses and industries are forced to come to a halt either due to the lockdown or because there is no or less demand for their products or services. Digital marketing can be helpful in this situation. If a business is not producing or writing up sales during the lockdown, they … Continue reading “Increased Significance Of Digital Marketing During Covid-19”

How to Identify Your Online Target Audience

April 30, 2020

How to Identify Your Online Target Audience

A target audience is a distinct group of individuals that are distinguished by their particular behaviors and demographics, like male athletes between the ages of 25 and 30. Target audiences directly influence the marketing strategies of businesses, driving essential decisions like where to spend money on advertisements, how to attract new customers, and what types … Continue reading “How to Identify Your Online Target Audience”

How To Use Facebook Ads To Promote Your Business

April 16, 2020

How To Use Facebook Ads To Promote Your Business

Whether you are starting a new business or already have an established one, it is essential to promote it through advertising. While television ads or billboards can be quite expensive, it is less costly to promote your brand on Facebook. With the help of Facebook ads, you can connect to your audience and interact with … Continue reading “How To Use Facebook Ads To Promote Your Business”

Benefits Of An Audience-Focused Digital Marketing Strategy

April 10, 2020

Benefits Of An Audience-Focused Digital Marketing Strategy

Currently, it doesn’t matter what type of business entity you are, you can’t perform well without both traditional marketing and digital marketing implementations. When we talk about marketing, digital marketing is trending. Digital marketing doesn’t demand a huge monetary budget and still offers a great result and promising sales activity. Globally, consumers are shifting towards … Continue reading “Benefits Of An Audience-Focused Digital Marketing Strategy”

Choosing A New Digital Marketing Channel

April 3, 2020

Choosing A New Digital Marketing Channel

Strategic digital marketing requires multiple platforms or channels, where a company or brand can represent itself and even advertise their products or services. But it wouldn’t be smart to just spend money without even considering the return-on-investment (ROI). In order to get maximum benefits by entering a new channel, it would be best to have … Continue reading “Choosing A New Digital Marketing Channel”

Alphabet Releases YouTube, Google Earnings in 2019, And What It Means for Internet Marketers

March 27, 2020

Alphabet Releases YouTube, Google Earnings in 2019, And What It Means for Internet Marketers

Alphabet, Google’s parent company, has just released the ad revenues for YouTube and Google for the fourth quarter of 2019 as well as net revenue made in 2019. The net 2019 revenue for all of Alphabet’s products is estimated at $162 billion. The total Google ad revenue for 2019 is $134.8 billion, whereas YouTube made … Continue reading “Alphabet Releases YouTube, Google Earnings in 2019, And What It Means for Internet Marketers”

How To Generate More Leads From A WordPress Website?

February 20, 2020

How To Generate More Leads From A WordPress Website?

Lead Generation For WordPress Guide This lead generation guide for WordPress will help you in identifying ways of maximizing lead generation from your WordPress website. Businesses looking to increase sales and profits can benefit from this guide. These simple tips and techniques will help you in converting more website visitors into leads. Jump directly to … Continue reading “How To Generate More Leads From A WordPress Website?”

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