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Category: Content Marketing

How to Improve Your Marketing ROI With Automation Tools

May 15, 2017

How to Improve Your Marketing ROI With Automation Tools

The use of right marketing technology can help you increase your marketing return on investment (ROI). Marketing automation has the potential to radically improve the effectiveness of your online marketing endeavors. However, it is important to figure out the right automation tools and how to use these tools for maximum output.  Unfortunately, most of the … Continue reading “How to Improve Your Marketing ROI With Automation Tools”

How Content Marketing Can Help You Achieve Your Business Goals

March 27, 2017

How Content Marketing Can Help You Achieve Your Business Goals

Winning new customers and maintaining the existing ones is probably the biggest objective companies struggle to achieve. Most of the marketing activities revolve around getting more and more customers so that sales can be increased. Content marketing is clearly no exception. Generating more revenue is a general goal which is directly connected with a number … Continue reading “How Content Marketing Can Help You Achieve Your Business Goals”

The Internet of Things (IoT) And Its Impact

February 27, 2017

The Internet of Things (IoT) And Its Impact

“A large portion of marketing dollars are wasted when the wrong offers are made to the wrong people at the wrong place and time… The IoT will generate an enormous, truly unprecedented amount of precise information about buyers and their needs. It’s a marketer’s dream come true.” – Jon Gettinger, Sr. Vice President of Marketing, … Continue reading “The Internet of Things (IoT) And Its Impact”

How Can Interactivity Improve Lead Generation Engagement?

December 30, 2016

How Can Interactivity Improve Lead Generation Engagement?

If you are a marketer, you already understand that it is not an easy business to generate qualified leads. What your visitors want from you is relevancy, interactivity, and usefulness. These expectations have a great impact on your ability to generate high-quality leads. Visitors demand more than just lead-gen landing pages. This is where interactive … Continue reading “How Can Interactivity Improve Lead Generation Engagement?”

Basic Ingredients of a Successful Inbound Marketing Strategy for Start-ups

December 16, 2016

Basic Ingredients of a Successful Inbound Marketing Strategy for Start-ups

Inbound marketing is about utilizing the power of content and attracting new customers by creating brand awareness. The prime objective of the inbound methodology is to earn the attention of potential customers rather than struggling for their attention. It is important for a startup to understand the best inbound marketing practices to ensure success and … Continue reading “Basic Ingredients of a Successful Inbound Marketing Strategy for Start-ups”

Can your Small Site Win the SEO Battle Against Giant Competitors?

December 9, 2016

Can your Small Site Win the SEO Battle Against Giant Competitors?

It may seem like an impossible task, for a small business website, to compete with a large business website. The good news for small businesses is that they can compete with them in SEO. In this blog post, I will highlight the areas in SEO where a small site can compete against big sites. In … Continue reading “Can your Small Site Win the SEO Battle Against Giant Competitors?”

4 Best Search Engine Optimization Practices

October 31, 2016

4 Best Search Engine Optimization Practices

Search engine optimization is a set of practices that boost the visibility of a website on the internet. Businesses now acknowledge the fact that getting a website for a business is not enough. One of the important jobs of online marketers and developers is to help people find a website. For that, they have to … Continue reading “4 Best Search Engine Optimization Practices”

5 Easy Ways to Optimize the Content of a Website

September 28, 2016

5 Easy Ways to Optimize the Content of a Website

Optimizing content is not all about incorporating keywords into a piece of writing. A considerate use of keywords without affecting the relevancy is somewhat commonly known as content optimization. Placing the right keyword at the right place is of immense significance so far as optimizing a website for the search engine is concerned. In a … Continue reading “5 Easy Ways to Optimize the Content of a Website”

Why You Shouldn’t Be Afraid of Negative Comments

December 17, 2015

Why You Shouldn’t Be Afraid of Negative Comments

Customers look for information before making a purchase decision but they believe the fact advertising or sales info is edited. They count more on the words of their peers when it comes to purchasing.  Every business is likely to get a negative review. If you haven’t yet,  at some point it’ll come. A number of … Continue reading “Why You Shouldn’t Be Afraid of Negative Comments”

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