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Case Study | WILDROSE GARMENTS

Overview

Wildrose Garments is a Canada based manufacturer of top-quality workwear. It produces safety garments, summer/winter wear, and provides embroidery and silk screening services for Canadian customers.

Wildrose Garments sought to rebrand itself and create a digital presence in line with their customers’ tastes and lifestyles. We collaborated with them on creating a logo, redesigning the website, as well as launching a digital marketing program to promote and strengthen the brand’s new positioning and online presence.

Branding

From the initial insight of the product line and their targeted consumers, it was clear that our client needed to reposition their existing business to cater to a new, higher end market segment. They were looking to reposition themselves as a lifestyle brand.

So we rebranded the business along the lines of their core product values and proposed benefits. Wildrose symbolizes strength, resistance and comfort, which were the main attributes they wanted their customers to see in their safety brands. We worked on the brand elements in such a way that provided a strong connection between the brand's core functions and key attributes to create value for the end users.

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Logo Design

The logo is the face of any brand and so it really needs to stand out. After spending a lot of time carrying out brand related research, doing numerous logo sketches and making variations thereof, we came up with a balanced, two-color design style that suited the brand image and still dared to be different.

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Website Design

A custom website that reflects Wildrose’s brand image, is easy to navigate through, is great from a UX standpoint, and is SEO friendly, are some of the objectives we kept in mind while developing the new site. It’s fully functional, visually appealing, and is created on Magento, which is the most programmable eCommerce platform available out there.

Brand Positioning

With the new design, logo, visuals, and website content, Wildrose shifted from the generic to a lifestyle brand category. The old brand was therefore repositioned. And Wildrose is now an emerging brand looking to gain a greater share of Canada’s safety apparel segment by providing supreme quality products and related services.

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