Unlike old days the internet is the major source of information modern consumers can depend on to make many decisions in their day-to-day lives. No matter how complex the buying process or how specialized the market, consumers are not likely to overlook the internet when it comes to collecting data or information. The problem with TUF-BAR (previously known as BP Composites) was that they never thought of promoting themselves with the online consumers in view, and so they didn't have a better-looking website, a better online presence, nor did they have any online marketing campaigns deployed to engage people with the potential to become their future customers.
After a thorough analysis of their situation, we thought it necessary to re-brand TUF-BAR and build their website anew to give it a more professional touch and feel. Having that done, it was also necessary to develop a focused, actionable and tailor-made marketing strategy to generate relevant traffic for TUF-BAR and improve their sales and bottom line.