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Month: April 2017

How to Optimize Paid Search Campaigns for Better ROI

April 27, 2017

How to Optimize Paid Search Campaigns for Better ROI

Paid search can be simply defined as a type of online advertising where users bid for potential clicks on ads that are displayed within the SERPs. One of the distinctive features of paid search is that an advertiser only pays when someone clicks on his ad. Search engines do not charge for displaying an ad. … Continue reading “How to Optimize Paid Search Campaigns for Better ROI”

How to Build a Sound SEO Strategy For Your Business?

April 19, 2017

How to Build a Sound SEO Strategy For Your Business?

What keywords should I be focusing on? This could be the first question that might strike your mind when you think of building an SEO strategy for your online business. A solid SEO strategy does not start right away with the keyword research. You have to build a foundation on which you will structure your … Continue reading “How to Build a Sound SEO Strategy For Your Business?”

Understanding Digital Consumers

April 18, 2017

Understanding Digital Consumers

To begin with: Who are digital consumers? Are they some mysterious creatures living on a technologically superior planet? Let us simplify the concept of digital consumers for those who are still unsure. Simply put, people who use technology to buy and sell products and services are known as digital consumers. They are the same people … Continue reading “Understanding Digital Consumers”

How to Align Your Digital Strategy With Your Business Strategy

April 7, 2017

How to Align Your Digital Strategy With Your Business Strategy

Your digital strategy cannot work independently of your business strategy. Technology keeps bringing new opportunities for digital marketers at a fairly rapid pace. It is temptatious to design or tweak a digital marketing strategy independently of the philosophy, limitations and restrictions of a business. This blog post will discuss some of the areas that need … Continue reading “How to Align Your Digital Strategy With Your Business Strategy”

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